We partner with B2B media businesses to evaluate their event brands and identify the best avenues for growth. No two businesses are the same and unlocking the potential in your events portfolio can mean streamlining commercial offerings, launching into new areas or rapidly scaling existing products. We work with you to uncover where the growth lies for your business and equip you with the tools to capitalise on it.
With deep experience in launching and growing B2B events across a huge number of industries and on 5 continents, we are adept at quickly getting under the skin of a market, to help bring a new event to life or reinvigorate a legacy brand. Through tailored research, we help organisers understand and engage their target audience more effectively, advise on the commercial strategy, and build a plan to deliver the project.
Your brand is only as strong as the team behind it. But with the constant focus on delivery, developing your people can become an afterthought. We understand what it takes to build a world-class events team, and the organisational structure and culture that underpins them. We work with clients to identify and fill training needs, build talent plans, and to provide mentoring and support to the leadership team.
While advisory services are often the best way of scaling a company, there can be times when an events business simply needs more direct executive support. You may need someone who understands what a well-oiled events business looks like, and can take over the day-to-day running of the company on a part-time, contract or interim basis. We will quickly integrate into your business and offer fresh perspectives on how to take it to the next level.