With over 20 years of experience in the B2B events industry, Richard specialises in building and scaling event brands, teams and businesses. Following senior leadership roles in some of the industry's more established companies, Richard set up Packwood Kerr to bring his experience to bear in supporting B2B media clients looking to grow, launch or optimise their event portfolios. Having built and grown event brands across a wide range of industries and in most regions of the world, Richard is adept at quickly evaluating new markets and different business models to identify avenues for building, repositioning and scaling individual portfolios.
Drawing upon an extensive global network of seasoned B2B events professionals – each with deep expertise in their markets, regions and functional areas – Richard is able to create a bespoke team tailored to each project. He is also a Senior Adviser with Collingwood and a Consultant with TEMBO, both well-established companies in the B2B media space, giving him access to a wider network of advisers, resources and client case studies.